Introduction Take a bath. Light a candle. Journal. Meditate. Go for a walk. Somewhere between the wellness industry's rapid expansion and the aestheticisation of mental health on social media, self-care became a product. A routine. A list of photogenic activities that, if done consistently enough, were supposed to fix the way you feel. And so people try. They journal dutifully. They buy the diffuser. They take the bath. They set the Sunday reset intention. And then Monday arr